I am a loyal Meijer customer,which all of my friends know. In fact, my not-so-secret wish is to be in a Meijer commercial. But recently, I have seen some false advertising on the grocery pricing which makes me disappointed in this chain.
When you have a sale on a grocery item, there is a yellow tag that advertizes the sale price along with the regular price of the item. I am a careful shopper and flip up the yellow tags to read the regular price underneath on the shelf sticker. Lately, I have been noticing a discrepency between the advertized "regular price" and the "regular price on the shelf." The shelf stickers show a lower price than the yellow tags. While it is only a 10 to 20 cent difference, it is misleading your customers into thinking that they are getting a better sale price than they are actually getting.
I have seen this on tags that advertise "every day low" prices too. Especially if the name brand item is on sale that week.
I have told my husband that I don't want to move to a city without a Meijer. But if this sneaky price cover up continues to be practiced, then maybe I should not be so loyal to Meijer. And you would be losing a great customer!
12.19.2008
Misguided Meijer
Meijer is my favorite store to shop at and I am a VERY loyal Meijer customer. In fact, most of my friends around here know that. One not so secret ambition/wish I have is to be in a Meijer commercial!
On Wednesday, DD had Activity Days. After I dropped her off, I went grocery shopping at Meijer. Things are getting really tight. And Ken's job is in the air. Although I have tried telling him that things are going downhill, he just isn't comprehending it as well or as quick as I would like. So I am being extra careful with purchases. Even though that is what I do every trip to the store.
But Wednesday, I was a bit surprised and not really happy with my beloved Meijer. I have noticed this a couple of times recently. But this week, it was everywhere! When an item is on sale or reduced price, there is a yellow tag underneath, covering the normal shelf sticker...that advertises the price. I tend to flip up the tag to see what the "original price" actually is. And in many cases, the advertised "regular price" is more than the regular sticker price. Thus making the customer feel that she is getting a better bargain.
For example, let's say that a can of fruit is on sale. The yellow tag advertizes the sale price as being $1.09 and the regular price being $1.49. But flip up the yellow tag, and the shelf price is actually $1.39. False advertising!!!!
Arg!
So sad. And you can bet, they are going to hear from me!
On Wednesday, DD had Activity Days. After I dropped her off, I went grocery shopping at Meijer. Things are getting really tight. And Ken's job is in the air. Although I have tried telling him that things are going downhill, he just isn't comprehending it as well or as quick as I would like. So I am being extra careful with purchases. Even though that is what I do every trip to the store.
But Wednesday, I was a bit surprised and not really happy with my beloved Meijer. I have noticed this a couple of times recently. But this week, it was everywhere! When an item is on sale or reduced price, there is a yellow tag underneath, covering the normal shelf sticker...that advertises the price. I tend to flip up the tag to see what the "original price" actually is. And in many cases, the advertised "regular price" is more than the regular sticker price. Thus making the customer feel that she is getting a better bargain.
For example, let's say that a can of fruit is on sale. The yellow tag advertizes the sale price as being $1.09 and the regular price being $1.49. But flip up the yellow tag, and the shelf price is actually $1.39. False advertising!!!!
Arg!
So sad. And you can bet, they are going to hear from me!
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